Social Media and Blog Content Guidelines

Background
The AAAL Communications Committee receives requests from its members and the broader community to post updates to our various publishing platforms. However, posts must be relevant to our membership.

AAAL Publishing Platforms

  • Twitter
  • Facebook
  • Blog
  • Newsletter

What We Post

  • New initiatives or updates from member libraries (ie. development of new library spaces, implementation or trialing of new technologies, studies being conducted).
  • Job postings from member libraries. (This is done by request of the member library. The comms team does not monitor postings at AAAL institutions).
  • Staffing updates from member libraries (i.e. retirements, new hires, change in roles).
  • Conferences, workshops, or events of interest to library employees at member libraries.

What We Don’t Post

  • Posts selling an item (i.e. an app, software, library furniture).
  • News or posts unrelated to Academic Libraries and AAAL.

Procedure

  1. Email the communications committee (aaal.communications@gmail.com) with the contents to be published.
  2. All post requests must also include a point of contact in case the committee has questions or concerns with the content.
  3. Please allow up to one week for your content to be posted to the AAAL blog and social media accounts.

Formatting Guidelines

Blog posts (news and information)

  • 100 – 400 words maximum.
  • Link and/or email contact (for follow up).
  • Image or video.

Newsletter posts (requests and action items)

  • 100 – 400 words maximum.
  • Link and/or email contact (for follow up).
  • Image or video.

Social media

  • Twitter – 130 characters maximum with a link and ideally and image.
  • Facebook – 50 – 100 words maximum with a link and ideally and image.

Posts from AAAL’s website are automatically shared on through our social media accounts.

Disclaimer

  • The Communications Committee reserves the right to edit posts to fit our formatting guidelines.
  • The Communications Committee cannot guarantee immediate turnarounds. We do our best to post items as quickly as possible, but the committee needs time to respond and consider the posting. Please allow for one week for your content to appear on the AAAL blog and social media.
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